Advertising Media Planning

by Sissors, Jack Z.

List Price: $56.95
ISBN-10: 0844235008
ISBN-13: 9780844235004

Edition: 5th
Type: Hardcover
Publisher: VGM CAREER BOOKS

About The Book

This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational... Read more

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About The Book

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