Advertising Media Planning

Advertising Media Planning

by Jack Z. Sissors
  • List Price: $59.95
  • ISBN-10: 0844235008
  • ISBN-13: 9780844235004
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Ntc Business Books

About The Book

This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational... Read more

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