Category Management: Positioning Your Organization to Win

Category Management: Positioning Your Organization to Win

by Nielsen Marketing Research
  • List Price: $27.95
  • ISBN-10: 0844234893
  • ISBN-13: 9780844234892
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill

About The Book

Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing... Read more

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