Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

by Paul, Christopher
  • List Price: $30.00
  • ISBN-10: 0833041568
  • ISBN-13: 9780833041562
  • Edition: 0
  • Type: Kindle Edition
  • Publisher: RAND Corporation

About The Book

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes... Read more

FINDING THE BEST PRICES

Related Books

Operations and Supply Chain Management (The...
  • Year: 2003
  • Edition: 13rd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073525228
  • ISBN: 0073525227
Matching Supply with Demand: An Introduction to...
  • Year: 2004
  • Edition: 2nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073525167
  • ISBN: 0073525162
Introduction to Materials Management (7th Edition)
  • Year: 2001
  • Edition: 7th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780131376700
  • ISBN: 7111455517