Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
by Todd C. Helmus- List Price: $30.00
- ISBN-10: 0833041568
- ISBN-13: 9780833041562
- Edition: 0
- Type: Paperback
- Publisher: RAND Corporation
About The Book
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes... Read more
FINDING THE BEST PRICES
Related Books
- Year: 2009
- Edition: 3rd
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073377872
- ISBN: 0073377872
- Year: 2009
- Edition: 1st
- Publisher: Harvard Business Review Press
- Type: Hardcover
- ISBN13: 9781422175606
- ISBN: 142217560X
- Year: 2009
- Edition: 6th
- Publisher: Wiley
- Type: Loose Leaf
- ISBN13: 9780470556672
- ISBN: 0470556676
