Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
by Todd C. Helmus- List Price: $30.00
- ISBN-10: 0833041568
- ISBN-13: 9780833041562
- Edition: 0
- Type: Paperback
- Publisher: RAND Corporation
About The Book
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes... Read more
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