Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

by Todd C. Helmus
  • List Price: $30.00
  • ISBN-10: 0833041568
  • ISBN-13: 9780833041562
  • Edition: 0
  • Type: Paperback
  • Publisher: RAND Corporation

About The Book

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes... Read more

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