shallow, hedonistic alien culture? Far from it! Global Goes Local examines popular culture from pop music in contemporary Korea and pre-war Shanghai to television dramas in China and TV commercials in Malaysia. International scholars with varying disciplinary perspectives show how imported cultural forms can be invested with fresh meaning and transformed by local artists to assert identity and express resistance. This collection tackles significant questions about popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.

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