increasingly intruding on everyday life, directing ordinary people to see themselves as «projects» that can be «made over» through embracing an ethos of relentless self-improvement. Smart Living argues that they represent a new form of popular expertise sweeping the world. Written in a lively and accessible manner, the book examines this cult of expertise across a range of media and cultural sites and offers the reader a range of critical tools for understanding the recent emergence of this popular international phenomenon. Smart Living is a must-read for anyone interested in the relationship between popular media culture and contemporary social life.

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