
The Marketing Plan: How to Prepare and Implement It
by William Luther- List Price: $21.95
- ISBN-10: 0814416934
- ISBN-13: 9780814416938
- Edition: Fourth
- Type: Paperback
- Publisher: AMACOM
About The Book
The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to... Read more
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