Foreign Advertising in China: Becoming Global, Becoming Local

Foreign Advertising in China: Becoming Global, Becoming Local

by Jian Wang
  • List Price: $62.95
  • ISBN-10: 0813818281
  • ISBN-13: 9780813818283
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley-Blackwell

About The Book

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and... Read more

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