
What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
by McMath, Robert- List Price: $19.00
- ISBN-10: 081293203X
- ISBN-13: 9780812932034
- Edition: N/A
- Type: Kindle Edition
- Publisher: Crown Currency
About The Book
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning... Read more
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