What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by McMath, Robert
  • List Price: $19.00
  • ISBN-10: 081293203X
  • ISBN-13: 9780812932034
  • Edition: N/A
  • Type: Kindle Edition
  • Publisher: Crown Currency

About The Book

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning... Read more

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