Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition

by Mr. Robert Marich
  • List Price: $34.95
  • ISBN-10: 0809328844
  • ISBN-13: 9780809328840
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Southern Illinois University Press

About The Book

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second... Read more

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