Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

  • List Price: $170.00
  • ISBN-10: 0805847944
  • ISBN-13: 9780805847949
  • Edition: Reprint
  • Type: Hardcover
  • Publisher: Psychology Press

About The Book

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a... Read more

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