Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

  • List Price: $140.00
  • ISBN-10: 0805842020
  • ISBN-13: 9780805842029
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors... Read more

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