Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor)

Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor)

  • List Price: $78.95
  • ISBN-10: 0805828125
  • ISBN-13: 9780805828122
  • Edition: New Ed
  • Type: Paperback
  • Publisher: Psychology Press

About The Book

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.... Read more

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