
Measuring Advertising Effectiveness (Advertising and Consumer Psychology Series: A Series Sponsor)
- List Price: $78.95
- ISBN-10: 0805828125
- ISBN-13: 9780805828122
- Edition: New Ed
- Type: Paperback
- Publisher: Psychology Press
About The Book
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.... Read more
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