world in cultural terms. Griswold encourages students to explore the concept of culture and the nature of its relationship to the social world; understand seemingly structural issues like poverty or ethnicity by applying cultural analysis to these issues; broaden their cultural and social horizons so that they may effectively operate in the global economy and international culture of the twenty-first century. The metaphor of a diamond is used to focus on the links between culture and society, and how they can be applied to a study of social problems, to business practice in the global marketplace, and to the media.

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