tradition. The author considers the relations between qualitative and quantitative methods in social research and the strengths of specific methodologies. In particular, the book focuses on: issues of observation, analysis and validity in qualitative research; the theoretical underpinnings, methodological consequences and practical applicability of major traditions of qualitative research, including ethnography, symbolic interactionism, conversation analysis and ethnomethodology; the centrality of language as the medium of communication of the subjects of qualitative research

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