non-technical style, it covers both quantitative and qualitative methods. The volume is organized into four sections: the first considers the relationship between psychological theory and research methodology from both practical and ethical viewpoints; Part Two explains how to collect data using the major types of research design and introduces their underlying philosophical principles; Part Three offers a guide to traditional techniques of data gathering in psychology and also features less common techniques such as diary methods, focus groups, ethnographic approaches and action resear

Hide more