Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18)

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Methodology Series; 18)

by John F. Sherry
  • List Price: $80.00
  • ISBN-10: 080395753X
  • ISBN-13: 9780803957534
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those... Read more

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