Focus Groups: Theory and Practice (Applied Social Research Methods)

Focus Groups: Theory and Practice (Applied Social Research Methods)

by David W. Stewart
  • List Price: $41.95
  • ISBN-10: 0803933908
  • ISBN-13: 9780803933903
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus... Read more

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