Marketing Issues in Transitional Economies (The William Davidson Institute Series on Transitional and Emerging Economies

Marketing Issues in Transitional Economies (The William Davidson Institute Series on Transitional and Emerging Economies

  • List Price: $179.99
  • ISBN-10: 0792384989
  • ISBN-13: 9780792384984
  • Edition: 1999th
  • Type: Hardcover
  • Publisher: Springer

About The Book

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local... Read more

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