New-Product Diffusion Models (International Series in Quantitative Marketing)

New-Product Diffusion Models (International Series in Quantitative Marketing)

  • List Price: $219.99
  • ISBN-10: 0792377516
  • ISBN-13: 9780792377511
  • Edition: 2000th
  • Type: Hardcover
  • Publisher: Springer

About The Book

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization,... Read more

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