Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach

Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach

by Edwin J. Nijssen
  • List Price: $129.00
  • ISBN-10: 0792372727
  • ISBN-13: 9780792372721
  • Edition: 2001st
  • Type: Hardcover
  • Publisher: Springer

About The Book

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually... Read more

FINDING THE BEST PRICES

Related Books

100 Unforgettable Dresses
  • Year: 2011
  • Edition: First edition.
  • Publisher: Harper Design
  • Type: Hardcover
  • ISBN13: 9780061151668
  • ISBN: 0061151661
Fashion Marketing: Theory, Principles & Practice
  • Year: -0001
  • Edition:
  • Publisher: Fairchild Books
  • Type: Paperback
  • ISBN13: 9781563677380
  • ISBN: 1563677385
Retailing in the Twenty-First Century 2nd Edition
  • Year: -0001
  • Edition: 2nd
  • Publisher: Fairchild Books
  • Type: Hardcover
  • ISBN13: 9781563677052
  • ISBN: 1563677059