
Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach
by Edwin J. Nijssen- List Price: $129.00
- ISBN-10: 0792372727
- ISBN-13: 9780792372721
- Edition: 2001st
- Type: Hardcover
- Publisher: Springer
About The Book
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually... Read more
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