Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach

Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach

by Edwin J. Nijssen
  • List Price: $129.00
  • ISBN-10: 0792372727
  • ISBN-13: 9780792372721
  • Edition: 2001st
  • Type: Hardcover
  • Publisher: Springer

About The Book

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually... Read more

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