heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry."This book links two topics--strategy and communication--in a quite powerful way." -- Jeffrey Katzer, coauthor of Evaluating Information: A Guide for Users of Social Science ResearchContributors include Donald P. Cushman, Richard J. Dieker, B. Thomas Florence, Robyn Johnston, Yanan Ju, Yong-Chan Kim, Sarah Sanderson King, Branislav Kovacic, Ernest F. Martin Jr., Rod Miller, Robert C. Morris, Susanne R. Morris, John Penhallurick, and Joseph T. Pillittere II.

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