marketing techniques you can craft campaigns that are more personal targeted immediate measurable actionable and fun Now one of the field s leading pioneers shows exactly how to make mobile marketing work for your business Cindy Krum cuts through the hype revealing what s working and what isn t She guides you through identifying the right strategies and tactics for your products services brands and customers avoiding overly intrusive counterproductive techniques and how to successfully integrate mobile into your existing marketing mix Above all Krum shows you how to effectively execute on your mobile marketing opportunities driving greater brand awareness stronger customer loyalty more sales and higher profits Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising promotion and location based marketing Building micro sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam viruses and privacy violations Previewing the future of mobile marketing The quick complete guide to optimizing your web marketing for the iPhone and other mobile web devices the next big frontier in marketing Straightforward strategies and tactics for companies who are either using mobile marketing now or that want start a mobile marketing campaign Common sense guidelines for engaging customers with a new more interactive and personal marketing channel Comprehensive evaluation of a variety of different mobile marketing oppo

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