about running lean and green • The truth about future proofing your business   Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH   This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.    “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality   “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com   Introduction     ix Part I: The Truth About Green Business TRUTH 1: What is a green business?      1 TRUTH 2: Why green your business?      5 TRUTH 3: How to approach greening your business     9 TRUTH 4: Why now?      13 TRUTH 5: Climate change and your business     17 Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose     23 TRUTH 7: How green is good enough?      27 TRUTH 8: Green regulations     31 Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight     35 TRUTH 10: Eco-efficiency: Good for business and the environment     39 TRUTH 11: Waste? Not! Eliminating non-product      43 TRUTH 12: EcoAudits can guide your course     47 TRUTH 13: Running lean and green     53 TRUTH 14: Carbon footprinting     57 TRUTH 15: Reducing your carbon footprint     63 Part IV: The Truth About Green Marketing TRUTH 16: Green branding and messaging     67 TRUTH 17: Creating strong EcoLabels     71 TRUTH 18: Green marketing claims     77 TRUTH 19: Reaching conscious consumers     81 Part V: The Truth About Green Products and Services TRUTH 20: What makes a product green?      85 TRUTH 21: Product take-back     89 TRUTH 22: Product to service     93 TRUTH 23: What makes a service green?      97 Part VI: The Truth About Green Design TRUTH 24: Biomimicry–learning from life     TRUTH 25: Reducing your product footprints     105 TRUTH 26: Cradle to cradle     109 TRUTH 27: Design with nature     113 TRUTH 28: Innovation is at the heart of greening     117 Part VII: The Truth About Green Procurement TRUTH 29: Environmentally preferable purchasing     121 TRUTH 30: Supply chain management and partnerships     125 TRUTH 31: Supplier scorecards     129 TRUTH 32: Clearing the rising bar     133 Part VIII: The Truth About Green Buildings TRUTH 33: LEED standards for green buildings     137 TRUTH 34: The cost of green building     141 TRUTH 35: Green buildings improve productivity     145 TRUTH 36: Integrative design for green building     149 Part IX: The Truth About Green IT TRUTH 37: Computers and electronics     153 TRUTH 38: Creating more effi cient data centers     157 TRUTH 39: How IT can drive greening     161 Part X: The Truth About Green Management TRUTH 40: Engaging employees     165 TRUTH 41: Engaging stakeholders     169 TRUTH 42: Keeping score     173 TRUTH 43: Employee incentives     177 TRUTH 44: Environmental management systems     181 Part XI: The Truth About Green Finance TRUTH 45: Profit, value, and risk     185 TRUTH 46: Reality-based accounting     189 TRUTH 47: Investing in green and attracting green investment     193 TRUTH 48: Carbon trading and offsets     197 TRUTH 49: Fiduciary duty     201 Part XII: The Truth About Green Futures TRUTH 50: Certainty in the face of uncertainty     207 TRUTH 51: Scenario planning     211 TRUTH 52: Future proofing     215 APPENDIX A: References     219 Acknowledgments     228 About the Author     229   Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources  

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