City that many locals and tourists do not even know exist. These surprising treasures have resisted change and held on to their old-world ways. The people who run these businesses—often fourth- or fifth-generation offspring of the original owners—devote their entire lives to serving their loyal customers.With this unique tour through all five boroughs, readers can visit seventy-five of these classic shops, restaurants, and manufacturers, including Russ and Daughters, an appetizing shop whose owners still use their great-grandfather’s time-consuming, labor-intensive recipes and who can count Lou Reed as a loyal customer; E. Vogel, a SoHo shoe factory so old it made boots for the Union Army; and Buzz-A-Rama, a Brooklyn slot-car racing facility in business since the 1960s.

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