International Retailing Plans and Strategies in Asia

International Retailing Plans and Strategies in Asia

by Erdener Kaynak
  • List Price: $63.95
  • ISBN-10: 0789028891
  • ISBN-13: 9780789028891
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from... Read more

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