Handbook of Niche Marketing: Principles and Practice (Haworth Series in Segmented, Targeted, and Customized Market)

Handbook of Niche Marketing: Principles and Practice (Haworth Series in Segmented, Targeted, and Customized Market)

by Art Weinstein
  • List Price: $67.95
  • ISBN-10: 078902330X
  • ISBN-13: 9780789023308
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Get closer to ?tailor made? marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to... Read more

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