The Concise Encyclopedia of Advertising

The Concise Encyclopedia of Advertising

by Robert E. Stevens
  • List Price: $68.95
  • ISBN-10: 0789022117
  • ISBN-13: 9780789022110
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has... Read more

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