Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in

by Art Weinstein
  • List Price: $150.00
  • ISBN-10: 0789021560
  • ISBN-13: 9780789021564
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning,... Read more

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