Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Bernstein, Joanne Scheff- List Price: $32.95
- ISBN-10: 0787978442
- ISBN-13: 9780787978440
- Edition: 1st
- Type: Kindle Edition
- Publisher: Jossey-Bass
About The Book
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly... Read more
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