Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

by Joanne Scheff Bernstein
  • List Price: $32.95
  • ISBN-10: 0787978442
  • ISBN-13: 9780787978440
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly... Read more

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