Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

by Alan R. Andreasen
  • List Price: $32.95
  • ISBN-10: 0787964190
  • ISBN-13: 9780787964191
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Jossey-Bass

About The Book

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses... Read more

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