
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
by Andreasen, Alan R.- List Price: $32.95
- ISBN-10: 0787964190
- ISBN-13: 9780787964191
- Edition: 2nd
- Type: Paperback
- Publisher: Jossey-Bass
About The Book
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses... Read more
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