Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

by Michael D. Johnson
  • List Price: $32.95
  • ISBN-10: 0787961566
  • ISBN-13: 9780787961565
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney,... Read more

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