Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System

Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System

by Matthew D. Johnson
  • List Price: $50.00
  • ISBN-10: 0787953105
  • ISBN-13: 9780787953102
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its... Read more

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