trends headed in often contradictory directions. —Robert Ellwood, emeritus professor of religion, University of Southern California American religion flourishes in a consumer culture, and presents us with a bewildering array of choices as we navigate the shopping mall of faith. The authors identify dozens of trends which will shape American religion in the next century and bring together the latest research and intimate portraits of Americans describing their beliefs, their religious heritage, and their spiritual search. With warmth and style the authors document how consumerism shapes religious practice -- from conservative evangelical worship to the most esoteric New Age workshop.

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