Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

by Alan R. Andreasen
  • List Price: $60.00
  • ISBN-10: 0787901377
  • ISBN-13: 9780787901370
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by... Read more

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