
Eveolution: The Eight Truths of Marketing to Women
by Faith Popcorn- List Price: $24.95
- ISBN-10: 0786865237
- ISBN-13: 9780786865239
- Edition: 1st
- Type: Hardcover
- Publisher: Hyperion
About The Book
If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says... Read more
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