Eveolution: The Eight Truths of Marketing to Women

Eveolution: The Eight Truths of Marketing to Women

by Faith Popcorn
  • List Price: $24.95
  • ISBN-10: 0786865237
  • ISBN-13: 9780786865239
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Hyperion

About The Book

If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says... Read more

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