Transcultural Marketing

by Tharp, Marye

List Price: $82.99
ISBN-10: 0765643006
ISBN-13: 9780765643001

Edition: 1st
Type: Paperback
Publisher: Routledge

About The Book

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural... Read more

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Transcultural Marketing

About The Book

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