Transcultural Marketing
by Tharp, Marye- List Price: $82.99
- ISBN-10: 0765643006
- ISBN-13: 9780765643001
- Edition: 1st
- Type: Paperback
- Publisher: Routledge
About The Book
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural... Read more
Related Books
- Year: 2003
- Edition: 6th
- Publisher: Pearson
- Type: Spiral-bound
- ISBN13: 9780131114685
- ISBN: 0131114689
- Year: -0001
- Edition: 7th
- Publisher: Wiley
- Type: Hardcover
- ISBN13: 9780471449881
- ISBN: 0471449881
- Year: 2008
- Edition: 7th
- Publisher: Oxford University Press
- Type: Paperback
- ISBN13: 9780195367591
- ISBN: 0195367596