Transcultural Marketing

Transcultural Marketing

by Tharp, Marye
  • List Price: $68.95
  • ISBN-10: 0765643006
  • ISBN-13: 9780765643001
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural... Read more

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