Transcultural Marketing
by Tharp, Marye- List Price: $82.99
- ISBN-10: 0765643006
- ISBN-13: 9780765643001
- Edition: 1st
- Type: Paperback
- Publisher: Routledge
About The Book
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural... Read more
Related Books
- Year: 2010
- Edition: Annual
- Publisher: R S Means Co
- Type: Paperback
- ISBN13: 9781936335039
- ISBN: 1936335034
- Year: 2009
- Edition: 1st
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780135064764
- ISBN: 0135064767
- Year: -0001
- Edition: 4th
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780136086376
- ISBN: 0136086373