
Transcultural Marketing
by Tharp, Marye- List Price: $74.95
- ISBN-10: 0765643006
- ISBN-13: 9780765643001
- Edition: 1st
- Type: Paperback
- Publisher: Routledge
About The Book
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural... Read more
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