Advertising Account Planning: Planning and Managing an IMC Campaign
by Jugenheimer, D. W.- List Price: $210.00
 - ISBN-10: 0765625636
 - ISBN-13: 9780765625632
 
- Edition: 2nd
 - Type: Hardcover
 - Publisher: Routledge
 
About The Book
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
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