Advertising Account Planning: Planning and Managing an IMC Campaign
by Jugenheimer, D. W.- List Price: $210.00
- ISBN-10: 0765625636
- ISBN-13: 9780765625632
- Edition: 2nd
- Type: Hardcover
- Publisher: Routledge
About The Book
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Related Books
- Year: 1996
- Edition: 3rd
- Publisher: McGraw-Hill
- Type: Paperback
- ISBN13: 9780844235127
- ISBN: 0844235121
- Year: 2010
- Edition: 1st
- Publisher: Jones & Bartlett Learning
- Type: Paperback
- ISBN13: 9780763797966
- ISBN: 0763797960
- Year: 2004
- Edition: 1st
- Publisher: Routledge
- Type: Paperback
- ISBN13: 9781887229364
- ISBN: 1887229361