Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $210.00
  • ISBN-10: 0765625636
  • ISBN-13: 9780765625632
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Writing That Works: Communicating Effectively on the Job
  • Year: 2010
  • Edition: Tenth
  • Publisher: Bedford/St. Martin's
  • Type: Paperback
  • ISBN13: 9780312541828
  • ISBN: 0312541821
Discovering AutoCAD 2012
  • Year: 2011
  • Edition: 1st
  • Publisher: Peachpit Press
  • Type: Paperback
  • ISBN13: 9780132658249
  • ISBN: 0132658240
Advertising & IMC: Principles and Practice, 9th Edition
  • Year: -0001
  • Edition: 9th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132163644
  • ISBN: 0132163640