Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $210.00
  • ISBN-10: 0765625636
  • ISBN-13: 9780765625632
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Confessions of an Advertising Man
  • Year: 2004
  • Edition: 50673rd
  • Publisher: Southbank Publishing
  • Type: Paperback
  • ISBN13: 9781904915010
  • ISBN: 1904915019
Descriptive Geometry Worksheets with Computer Graphics,...
  • Year: 1996
  • Edition: 9th
  • Publisher: Peachpit Press
  • Type: Paperback
  • ISBN13: 9780023913440
  • ISBN: 0023913444
Advertising & IMC: Principles and Practice, 9th Edition
  • Year: -0001
  • Edition: 9th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132163644
  • ISBN: 0132163640