
Advertising Account Planning: Planning and Managing an IMC Campaign
by Jugenheimer, D. W.- List Price: $210.00
- ISBN-10: 0765625636
- ISBN-13: 9780765625632
- Edition: 2nd
- Type: Hardcover
- Publisher: Routledge
About The Book
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Related Books

- Year: 2003
- Edition: 1st
- Publisher: Harvard Business School Press
- Type: Hardcover
- ISBN13: 9781578518265
- ISBN: 1578518261

$1299
SOUL OF A CITIZEN
- Year: 2010
- Edition: 2nd
- Publisher: Griffin
- Type: Paperback
- ISBN13: 9780312595371
- ISBN: 0312595379

- Year: 2011
- Edition: Pap/Cdr
- Publisher: SDC Publications
- Type: Perfect Paperback
- ISBN13: 9781585036370
- ISBN: 1585036374