Advertising Account Planning: Planning and Managing an IMC Campaign
by Jugenheimer, D. W.- List Price: $210.00
- ISBN-10: 0765625636
- ISBN-13: 9780765625632
- Edition: 2nd
- Type: Hardcover
- Publisher: Routledge
About The Book
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Related Books
- Year: 2010
- Edition: Tenth
- Publisher: Bedford/St. Martin's
- Type: Paperback
- ISBN13: 9780312541828
- ISBN: 0312541821
- Year: 2011
- Edition: 1st
- Publisher: Peachpit Press
- Type: Paperback
- ISBN13: 9780132658249
- ISBN: 0132658240
- Year: -0001
- Edition: 9th
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780132163644
- ISBN: 0132163640