Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $210.00
  • ISBN-10: 0765625636
  • ISBN-13: 9780765625632
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Media Planning: A Practical Guide
  • Year: 1996
  • Edition: 3rd
  • Publisher: McGraw-Hill
  • Type: Paperback
  • ISBN13: 9780844235127
  • ISBN: 0844235121
Student Workbook for Kessler/McDonald's When Words...
  • Year: 2011
  • Edition: 8th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495901617
  • ISBN: 049590161X
Geographic Information Systems & Science
  • Year: 2010
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470721445
  • ISBN: 0470721448