designed to help students learn what to research, why to research, and how to research. The text integrates both quantitative and qualitative approaches to research in one volume, and includes the most comprehensive coverage of qualitative methods currently available. It covers such important topics as research design, specifying research problems, designing questionnaries and writing questions, designing and carrying out qualitative research, and analyzing both quantitative and qualitative research data. Heavily illustrated, classroom tested, and exceptionally readable and engaging, the text also provides specific instructions on the use of available statistical software programs such as Excel and SPSS.

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