Consumer Behavior in Action: Real-life Applications for Marketing Managers

Consumer Behavior in Action: Real-life Applications for Marketing Managers

by Lantos, Geoffrey Paul
  • List Price: $68.95
  • ISBN-10: 0765620901
  • ISBN-13: 9780765620903
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer... Read more

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