
Consumer Behavior in Action: Real-life Applications for Marketing Managers
by Lantos, Geoffrey Paul- List Price: $68.95
- ISBN-10: 0765620901
- ISBN-13: 9780765620903
- Edition: 1st
- Type: Paperback
- Publisher: Routledge
About The Book
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer... Read more
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