faced by today’s sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas.The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.

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