It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising. Some features include: Comprehensive overview of the theory and practice for fundraising; Extensive chapter on models of fundraising; Historical background on fundraising included to set the context for current practice; Highlights the religious motivations for giving that represent the largest category for giving in the USA; Entire chapter dealing with ethical issues in fundraising; Builds in recent and classic academic research on fundraising. Principles of Fundraising: Theory and Practice also features boxed articles, examples, summaries, and short case studies to enhance the reading. This is an excellent resource for nonprofit management students as well as nonprofit professionals!

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