developing, implementing, and evaluating successful community health promotion programs. Featuring reader-friendly, accessible language and practical tools and concepts, this outstanding resource prepares students and professionals to become savvy consumers of evaluation reports and prudent users of evaluation consultants. The Second Edition reflects the major changes in the field of community health with updated examples and references throughout. Three all new chapters address the topics of characterizing and defining the health problem; managerial and contextual considerations for program quality and fidelity; and sampling and data collection for assessment and evaluation.

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