sociological theses of the last decade of the twentieth century - `McDonaldization?. Part One centres on a discussion of Karl Mannheim?s theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized?. The second part demonstrates the empirical reach of the `McDonaldization? process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization? to the worlds of `new means of consumption? and the postmodern perspectives that best illuminate them. The author

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