approaches to the study of organizational culture from a communication perspective. This text introduces the basic elements of organizational culture including artifacts that emerge from the interactions of organizational members. Author Joann Keyton uses a variety of lenses for understanding organizational culture and integrates research findings as practical advice about managing, developing, and changing organizational culture. Throughout, the book focuses on the communication practices and processes associated with organizational culture by drawing heavily on organizational culture research conducted by communication scholars and by illuminating the communicative aspects of organizational culture research conducted by scholars in peripheral disciplines.

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