Cognitive Interviewing: A Tool for Improving Questionnaire Design

Cognitive Interviewing: A Tool for Improving Questionnaire Design

by Dr. Gordon B. Willis
  • List Price: $89.00
  • ISBN-10: 0761928049
  • ISBN-13: 9780761928041
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

The design and evaluation of questionnaires-and of other written and oral materials-is a challenging endeavor, fraught with potential pitfalls.... Read more

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