social science graduate students without fear of intimidation. It is a tremendous balance of applied statistical "firepower" and thoughtful explanation. It meets all of the important mechanical needs: each example is given in detail, code and data are freely available, and the nuances of models are given rather than just the bare essentials. It also meets some important theoretical needs: linear models, categorical data analysis, an introduction to applying GLMs, a discussion of model diagnostics, and useful instructions on writing customized functions. " ―JEFF GILL, University of Florida, Gainesville 

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