The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)

by Matthew W. Ragas
  • List Price: $25.95
  • ISBN-10: 0761536949
  • ISBN-13: 9780761536949
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Prima Venture

About The Book

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a... Read more

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