The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

by Ragas, Matthew W.
  • List Price: $25.95
  • ISBN-10: 0761536949
  • ISBN-13: 9780761536949
  • Edition: 1st
  • Type: Kindle Edition
  • Publisher: Currency

About The Book

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a... Read more

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