Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

by Margot A. Wallace
  • List Price: $27.00
  • ISBN-10: 0759118094
  • ISBN-13: 9780759118096
  • Edition: 4th
  • Type: Paperback
  • Publisher: AltaMira Press

About The Book

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs... Read more

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