organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry* Features multiple case studies per chapter taken from the authors vast experience in PR in sport* Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward* Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports

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